CLOTHES - ICONOGRAPHY

Every single indie artist as well as their target audience have their own unique fashion taste as they love to express their individuality mainly through their fashion. That being said, the most popular outfits consist of either crazy, colourful designs, more casual outfits dressed up with something oversized, embroidered patterns or leather jackets. Denims and blacks are very popular colours used as jeans are the most common worn clothing, however some people also like to wear brightly coloured outfits to stand out. The use of oversized, denim or leather jackets are also very common to try to provide a casual and effortless look. From my questionnaire I found that the most popular place for my target audience to shop was Urban Outfitters, but I also know that a lot of my target audience do tend to shop in smaller places like charity shops or markets.